The sudden popularity of artificial intelligence has become one of the biggest technological trends to shape the 21st century. Businesses around the world spent over $279 billion on it last year and it is going to play an even greater role in our future in the coming years.
However, AI can also create a number of problems as well. Businesses are most at risk of these problems if they don’t realize that they are using AI content. Keep reading to learn more.
What Are the Potential Risks of Using AI Content for Your Business?
There are a lot of possible reasons that using AI content can harm your business. Here are some of the biggest issues that you will need to be aware of.
You May Harm Your Brand by Sharing Inaccurate Information
AI technology can help create content a lot more quickly. However, it comes at a cost. The content is often highly inaccurate. There are hundreds of articles talking about some of the glaring mistakes AI has made, including Google’s AI Overviews tool.
One researcher recently shared an interesting example. They were interested in the percentage of calories in duck eggs that come from fat. AI Overviews said that only 12% of the calories were fat and cited a major health news site as the source of the information. However, they checked the source and it said that 62.3% of the calories came from fat. This is just one of many examples of the ways that AI can get information totally wrong.
You run the same risks when you are using AI to create content. It can get facts completely wrong, which is gong to hurt your brand reputation.
You May Get Accused of Plagiarism
Another common problem that people run into when using AI to create content is that they unintentionally plagiarize other sources. One study from a major AI detector found that 60% of the content that they reviewed contained at least some level of plagiarism.
You can run into a lot of problems if you unwittingly publish plagiarized content that was made with AI. You may face DMCA takedown notices, lawsuits and loss of trust from your customers.
You May Get Penalized in the Search Engines
SEO is still very important if you want to run a successful business in 2025. Unfortunately, AI content could possibly cause your website to get penalized. Google said that it no longer prohibits the use of AI content, but it has clearly been punishing a lot of websites that use it anyways. One prominent blogger started using AI to create content for his sites that were both over 15 years old and they both got deindexed within a few months.
You May No Longer Have a Unique Voice
Many different businesses share content for people looking for information. There is so much content out there and most of it isn’t very new. The reason that many people will go to certain businesses and influencers over others for content is that they can present the information in a unique and interesting way.
This isn’t something that you can do when you are creating content with AI. AI tends to have a very soulless and generic approach to sharing content. It doesn’t have humor, interesting anecdotes or other details that make content stand out from the rest of articles and videos that fill the Internet.
How Can Businesses Unknowingly Publish AI Content and How Can They Avoid It?
The potential problems with AI content should be obvious now. However, many people are still skeptical that businesses would unknowingly publish content that was made with AI. They wonder how that could happen in the first place.
The truth is that many business owners outsource content to freelancers or hire in-house employees to create their content. They don’t always do a lot of quality assurance with their content, so they don’t know whether it was made with AI or not.
They should always do their due diligence to make sure that they are not publishing content made with AI. Here are some things that they should do before publishing it:
- Use an AI detector. There are a lot of good AI detectors out there, which have a good track record of telling whether content is made with AI or not. It is a good idea to use several in case one of them didn’t pick up on content that was made with AI. One of the newest is com, which has a great track record for identifying content made with AI.
- See if content matches the tone of the brand. All content should consistently align with the brand voice. It should be reviewed carefully to make sure that it does.
- Insist your writers use sources and check them thoroughly. AI is notorious for making up details and investing sources. You should always review details carefully to make sure that the information is accurate.
You should do everything possible to verify that content was not made with AI. This will help protect your brand.
