Marketing new goods and services have always been hard for entrepreneurs. The truth is that successful marketing depends on the features of the product and the channel used to meet the potential customers for such products or services. If you are a business searching for winning customers through marketing, this article presents you with five important tips that you can use to achieve that.
1. Email marketing
Majority of consumers nowadays have emails that they open daily. Email marketing thus presents a good avenue to reach customers and sharing news about your products and services to the customers. Offering discounts and promotions help attract customers, and this can be done through the use of email marketing.
2. Utilising giveaways and contests
Almost every individual loves a gift, and a business that offers some giveaway attracts customers and builds brand awareness that helps connect with potential clients. This method is cheap and doesn’t require a large budget for it to be used.
3. Use of conventional media channels
Advertising through television and newspaper can be costly, but the effectiveness of this method cannot be overlooked. If the target market for the products is for consumers who always read the newspaper, you will be assured that your message will reach everyone and attract potential customers.
4. Digital marketing
Digital marketing involves leveraging on all digital platforms to promote the goods and services of a business. The need to utilise digital channels for the benefit of your business cannot be underestimated because nowadays the majority of the customers are found on social media sites. This can be done effectively by getting an experienced digital marketer or enrol in a digital marketing course who can do search engine optimization (SEO), pay-per-click (PPC) & social media advertising.
This professional is involved in generating and exchanging business content in the form of information, pictures and videos with virtual communities in different social media channels such as Facebook, Twitter& Instagram. This helps business to be near where their customers are and showcase their products and services. It helps the business in protecting the brand reputation of the products offered online and execute content marketing strategies.
5. Publicity
Getting your business featured in the media helps the business get a free marketing service. This is to the advantage of the business and having the attention of the media enables you your products and services to be exposed to the market. To achieve this, one can do something for the community and send a press release to get the attention of the press. For example, one can offer to feed the homeless with their products or even sponsor an event and attract the attention of the media to cover the event. This ultimately will show your brand to the market attracting potential clients.
The above ways if done effectively can earn the business customers and help build a brand that many customers would love translating to profits and business growth.
