A logo is very critical for successful branding. It is the first thing that people look at when they visit your website or blog. It has become more accessible to make your own logo with the help of logo maker or logo creator apps or software. You can easily find online and offline logo builder tools to help you make your own logo that is attractive and efficient.
Have you ever wonder about what makes a logo ‘good’ or ‘effective’? A logo is considered good if it is distinctive, graphics, appropriate, simple, practical and conveys the intended message efficiently.
There are five elements that you can find in every good logo. A logo is effective if it is:
- Simple
- Appropriate
- Versatile
- Memorable
- Timeless
Simple
A logo that is simple enables the easy recognition. A simple logo is versatile yet memorable. A good logo tends to be unique without being overdrawn.
Appropriate
How you decide, position and design a logo should be appropriate for its intended purpose. For instance, if you make a business logo for a children’s toys store, then it would be appropriate to use a color scheme and font that seems childish. However, the same approach would not be appropriate for an IT firm.
It is also important to mention that a business logo doesn’t necessarily have to show what business is offering or selling such as logos of computers don’t need to show computers and logos of car companies don’t need to show cars. For example, the logo of Nokia doesn’t use a mobile phone while there is no motorcycle in Harley Davidson’s logo.
Versatile
An effective logo is the one that is able to work across a variety of applications and mediums. The logo should be versatile, efficient and functional. For this reason, a logo should be created in vector form to ensure that you can scale it to any size. Design a logo that can work in both vertical and horizontal formats.
Memorable
Next comes to the principle of simplicity is memorability. A logo is considered effective if the logo design is something that is memorable. You can achieve a good, memorable logo by choosing an appropriate yet simple design. Example of one of the most memorable modern logos is that of McDonald’s.
Timeless
Timeless – a good logo is supposed to be timeless that will endure the ages. While making a logo, you must consider, if it will be effective in 15, 30 or 50 years? Some of the best examples of a timeless logo include Coca-Cola, Microsoft, and Disney. If you compare Coco-Cola’s logo with that of Pepsi, you will realize how important it is to create a timeless logo. The emblem of Coco-Cola has barely changed since 1885.
If you wish to create a logo that effective having all these five elements, then give a try to Logo Maker app, which is available on both Google Play Store and App Store. This is my go-to logo generator app that never disappoints me. So, starting a new blog? Download this logo creator now!
