Martech stacks is a collection of several technologies brought together from different companies to run marketing strategies. They consist of different technology and marketing tools integrated together to form one unified system of marketing. Firms utilize these stacks to attract and retain clients. The primary purpose of martech stack is to have a direct relationship with the customer, making them feel like part of the organization. For these technologies to work together effectively, they need effective digital asset management.
Companies like Digizuite, http://digizuite.com/, come in handy for this particular process. To help you get the most of your digital assets, here are the top 3 tools you must have in your Martech stack.
1. Alert tools
One of the biggest threatens to a company’s brand name is negative reviews from clients. That’s why the ability to react quickly to such negative comments is critical. To ensure that your business maintains a positive image, ensure that you have alert tools in your Martech stack. These tools immediately let you know when someone makes negative comments about your business. As such, with the help of such tools, you can come up with creative ways of dealing with such issues.
For instance, if it’s a negative comment on a blog, you can either delete it before other people see it, or offer a fitting response, one that satisfies the dissatisfied client, whilst not antagonizing the rest.
2. SEO auditing tools
SEO entails lots of things including backlinks, Metadata, web crawlability among others. To ensure that your marketing efforts succeed, make sure to include SEO auditing tools in your Martech stacks. That’s because these tools help you stay ahead in search engine rankings. Google’s search algorithm changes often and without auditing, your SEO effort would be useless. In essence, by integrating these tools in your Martech stacks, you can be sure that your SEO efforts you are making, will bear fruit, since they help you stay up-to date on the latest keywords that Google is indexing in your target market.
3. Social media management tools
For any digital marketing campaign to succeed, it needs an aggressive social media presence. People need to know of your brand through Facebook, Twitter, and other social media platforms. The challenge comes in managing social media platforms all at once. For instance, if you post content on Facebook, Twitter, and several other platforms, you might find it overwhelming to manage the responses on each of these platforms. You will either end ignoring other aspects of your branding efforts, or you will lose out on the chance to interact effectively with your audience on social media. That’s where social media management tools come in handy.
They not only help you simultaneously post content on different social media pages, but also help you manage responses on these pages. The ability to leverage the power of social media makes such tools a must have in a Martech stack. They can make all the difference between success and failure.