A website represents a source of entertainment and inspiration for other people. Great content, high-quality images, and videos are the main ingredients. However, sometimes it’s not enough, and you need to tweak every aspect of your site to receive the wanted results. It all depends on your website’s niche, but readers get easily bored when nothing catches their attention. You have to keep them engaged when they navigate through your site. This means you need to use all the available web design tactics and entertainment resources.
Traditional Patterns
Your website might follow traditional patterns or show cultural elements. Traditions and cultures never expire. They are always compelling. For example, if your website is related to traveling and tourism, you can use all kinds of textures, colors, images, and specific visuals to introduce readers into a real adventure.
Follow Modern Web Design Trends
Trends come and go. Follow modern trendsetters like the Pantone, Shutterstock or Canva blogs for annual color proposals, Creative Bloq and 99 Designs for the ultimate typography hacks, and so on.
Great UX Design helps your SEO efforts
The website’s usability and design are based on facilitating the user experience. That’s why these represent two of the most important resources to sustain your SEO efforts to rank in front of other websites. Great content within a good-looking and easy-to-navigate web page is what you need to ensure. Also, the page loading time must be fast. Don’t forget to organize your content using the proper headings: Heading 1, Heading 2, and Heading 3 tags.
Appealing Call-to-Action Buttons
Another good UX design practice that helps your SEO efforts is to use internal linking along with call to action text lines. You can use “read more about this” to lead your audience to another page with great content on your site. This will keep them longer on the website, and they will get used to your layouts and style. A catchy line placed into a visually appealing box makes everyone click on it. It’s all about the form, colors, gradients, and fine words. Call-to-action buttons are part of the UX design, and placed in strategic areas will produce the wanted results.
Minimal Menus
Keep the website’s menu as minimal as possible. Many menu items might overwhelm the reader, and it’s a strong motive to leave the page. The reader scans your pages in a heartbeat and wants to find the information ASAP.
Website Page Loading Speed Optimization
There are online assets you can use to test your website’s page loading speed, such as Google Page Speed Insights, GTMetrix Web Dev. These tools analyze your site data and provide applicable solutions to optimize and increase the website’s performance.
Use Social Media for Your Inspiration
If you are not ready to hire a professional web designer, you’ll have to seek inspiration in public places. Social media could be a great asset to this. For example, on Instagram, you’ll find professional photographers that nicely play with colors and lights to create immersive experiences for their images. Also, you can follow graphic designers that share their projects on social networks. You can use Pinterest to create web design boards and look out for things you love and feel are appropriate to your website. Furthermore, on Quora, you’ll find answers to many popular inquiries related to web design, as well as resource suggestions.
Summing-Up
Some of the websites out there may follow the same trends. You can easily differentiate by having a strong community of real people and providing high-quality content. Use keywords related to your website’s specifics, as well as unique, high-quality photos and videos. Make sure your site is accessible from any device, and that runs smoothly with an AMP functionality enabled.
