What does it take to succeed in sales? A successful salesperson needs to possess a handful of skills. Of course, first and foremost, it is an extensive knowledge of the service or product you are trying to sell and a good understanding of your potential customers. Secondly, it is an ability to understand and listen to the needs of customers. However, even that’s not all! Also, a great sales rep needs to have empathy, grit, and drive, be able to work under pressure, and be ready to get rejected but keep going despite it. Finally, it is essential to find a perfect balance between talking and listening!
Everything mentioned above is vital for success. However, it is just the human element of sales, while there are also additional tools that can make sales simpler! Only a few decades ago, all tasks in sales had to be performed manually. Luckily, the 21st century has introduced us to many practical solutions that make this process painless and less time-consuming. In this article, we are going to talk about some of the handiest tools that all sales reps should opt for 2019! Let’s see what our top picks are!
Top 5 Tools For Smarter Sales
If you are looking for the handiest tools to complement your sales strategy and boost results, these five options are the best ones to opt for in 2019!
Social Media
In the modern world, a professional online presence is a MUST for every business, marketer, and sales rep. Social media play essential roles in people’s lives. Therefore, they are perfect tools for getting closer with your potential customers.
Different social platforms make it easier to connect and communicate with prospects more effectively. It helps establish trust and show the credibility of your brand. There are many channels that sales reps can use to their benefit, including the big platforms like Instagram, Facebook, LinkedIn, and so on. It is vital to choose a few channels that your target audience uses most often and become an active participant of it. However, you should pay special attention to the content that you deliver. Building up strong relationships with current and prospective clients is possible only if you provide engaging, industry related, high-quality, and valuable content. If you learn to do this right, you will generate more massive sales with almost no effort!
Email Signature Generator
Why do sales reps need email signatures? A well-designed signature doesn’t just share your contact details. It can also drive lots of traffic, attract prospect customers, encourage people to make a specific action. Also, it helps increase the brand’s recognition and even get more followers in social networks if you include clickable links in it. Together with a powerful marketing strategy and valuable content, all of these benefits can eventually help businesses reach their ultimate goal – increase sales!
How to make an interactive email signature? Today, there are plenty of specific tools. One of them is Newoldstamp HTML email signature generator. This service allows you to create unique professional signatures according to your personal needs! There is an opportunity to create your first signature for free to see how it works. However, even their paid plans are reasonably priced! Besides, creating signatures with this tool doesn’t take too much time, which is another nice benefit!
Sales Enablement Platform
The biggest business goals are reached when the marketing and sales departments cooperate. Indeed, these two are closely related, and if a business can empower this connection, it can achieve long-term goals with ease! That’s when sales enablement platforms come in handy!
One of the best sales enablement tools we can recommend is SoloFire. This platform helps synchronize the marketing and sales departments for a more efficient and organized workflow. This tool gives you full control over the content and helps transform it into sales engagement. With the help of this tool, every business will ensure that its departments are moving towards the same goals and collaborate effectively. As a result, this will lead to increased sales and revenues.
Marketing Automation
As we said earlier, all the tasks that specialists used to perform manually can now be automated to save marketers’ and reps’ time. Today, there is no need to make publications or send the email manually because there are plenty of tools that will get the job done for you!
With a top-notch automation tool, you will maintain the brand’s social presence with less effort by assigning this task to specialized software. Some of our favorite automation tools are Social Media Management Platform for SMM and MailChimp for email marketing. Both tools have the same idea – they allow you to create and schedule content that will be posted automatically at the assigned time. It can have a significant impact on the audience’s engagement and sales because it’ll help you achieve two main goals:
- Make great publications at the right time
- Don’t get distracted by posting in social media or sending out emails, so you will have more time for improving your strategy or performing more important tasks.
Thus, we believe that every sales rep should have such tools in their toolkit!
Customer Relationship Management Platforms
As you should already know, a great sales representative should closely communicate with the prospects and understand their needs. That’s what CRM platforms are meant for. Such tools allow specialists to keep track of clients’ contact details and leads, as well as store it safely in one place.
One of the best tools for this is SalesForce. With its help, businesses can get higher revenues with less effort by moving their leads through a wisely tailored funnel. Besides, this tool can sync with another one from this list – SoloFire. It makes passing over the valuable information even simpler as every engagement will be automatically recorded in SalesForce.
