About 70% of students looking for placement at an institution of higher learning use the internet to get firsthand information. 9 out of 10 such prospects have no idea which institution to join. This is the perfect opportunity for such institutions to invest in SEO so that their school pages rank highly among the competition.
People in search of information of higher learning are in essence looking for information so they often go beyond the home page. Getting admitted to an institution of higher learning involves several key decisions, some of which fall under the category of life-changing. So many higher education institutions have an online presence but the reality is that more than 80% of queries on education do not convert. The key to fighting this trend is SEO, but how?
Provide long-form content
There is no excess information when it comes to informing prospective students about what happens in an institution. The content could be advice based on general life for new students, interviews from department heads on value of certain courses or testimonials for old students who found their life bearing from studying at the institution. Learn more at Edufficient.com.
Such content is easy to share and will create an organic stream of responses.
The digital age is here and many young people, if not all, are on social media. This is the best avenue of engaging with students who are looking to join an institution. They love instant responses which social media platforms cater for. Follow this with posting your institution’s URL and prospects will without much of an effort click on it for more.
Optimization Website for multiple devices
Considering the number of people using smartphones and tablets on a daily basis, it is important that your website is responsive across multiple device browsers.
Use target keywords
An SEO campaign is not complete without the use of specific keywords in your content. These keywords are obtained from search queries made on the internet on education matters. Location specific keywords and student benefits specific keywords are likely to return concrete leads as people often know which regions they would like to go for studies and their financial ability to pay for the programs. Long-tail keywords that include the course name as well as the location of the institution rank better than just the name of a program.
Conclusion
When potential students are looking for placement and information pertaining to higher education, SEO optimized higher education websites gets the best leads – clicks from people who will most likely follow through the process to become future learners.
