Effective staff training is a cornerstone of any successful modern business. In days gone by, training was a time-consuming and often costly process. It would mean other members of your team having to take time away from their work to show new employees the ropes.
With the advent of digital and social media technology, however, how businesses train their staff changed significantly. They can now make use of all be benefits modern media technology offers to provide staff with far more in-depth and comprehensive training, without having to neglect any other areas of the business to do so. We’ve written up a guide with some of the best ways to utilise media for training team members. Check it out below.
Video Training
One of the most popular ways to train team members with media is through video. Video can prove to be a highly informative and engaging medium that can be used to convey information clearly and efficiently. Many people will absorb information and learning better when it is delivered to them in video format over more traditional methods like text.
Video is particularly useful when training staff for practical or physically demanding jobs. Rather than having to simply read or look at still images to get an idea of the tasks involved in the job, videos can show they exactly what they are expected to do, and how to do safely.
If you are thinking about utilising video to train your staff, consider implementing an OTT service. This can help you brand and annotate your video to make it more immersive and individualized for your business.
E-Learning
Electronic learning, or e-learning, has become the de-facto way to train staff among the vast majority of major brands and companies. While it is a text-based form of learning, it can include images and video content as well. Training can be broken up into sections with quizzes at the end of each, perfect for assessing employee progress as they advance through the training process.
One of the main benefits that e-learning offers is that it can be delivered remotely and in multiple languages. This makes it perfect for large, multi-national companies that have branches dotted around the world. What’s more, e-learning is an extremely cost-effective training solution. It requires little supervision or oversight and, after its initial creation, requires very little upkeep or maintenance.
Social Media Training
The rise of social media platforms has offered businesses a new way in which to train staff. Much like e-learning, social media training sessions can be carried out and participated in remotely and from anywhere in the world. However, one downside is that social media training sessions do require some input from staff and there is less room for automation than aforementioned methods.
One of the main advantages to training staff on social media is the collaborative and social environment it can foster. This is particularly useful if you are a training a lot of staff at once for a teamworking based role, it can give them a chance to get to know their future colleagues early on and start forming working relationships.
Conclusion
Advancements in digital and social media technology have irrevocably changed how modern businesses train staff. Training sessions can be conducted remotely, across borders, and in multiple languages, often with little or no input from a senior staff member or training manager. Be it through video, e-learning, or social media, training procedures continue to be improved upon to make them as efficient and cost-effective as possible, which has benefits for both businesses and employees.
