Expert Tips to Become a Fashion Influencer

How do I become a fashion influencer? This is one of the most asked questions by anyone in awe and looking to get into this industry. While it may seem like a tough road ahead, given the extreme competition out there, it does not always have to be that way. With the right mindset and strategy, you can set yourself on a path that will help you stand out and put your career on the right path.

That being said, here are 5 important things to keep in mind as you embark on your journey.

Online Influencers

1. Pick a Platform

To launch your career as a fashion influencer, you are going to need a platform. There are numerous platforms out there, but the most popular ones include Instagram, Facebook, Instagram, and blogs. The right one all comes down to what you opt to do in your business.

-Do you like taking outfit photos for a blog?

-Do you like recording little outfits and makeup videos?

-Or do you opt for longer styling or review videos?

If you are uncertain, then you should take a deeper look at what it takes to make YouTube videos as well as blogging. With all the information, you should be able to weigh the pros and cons of each to make an informed decision.

Experts would advise focusing on blogging, Instagram, or YouTube. Do not overwhelm yourself, though as you are just starting. Pick one or two and go hard on those and use the rest to promote and share your content whenever possible. Visit to find out more about growing your account.

2. Picking a Niche

When most people get into fashion influencing, they tend to get bogged down on the niche aspect. Many think that it means they cannot post anything else. However, this could not be further from the truth.

While it certainly helps to have a specific type of content that you publish on the regular, it does no harm to include your lifestyle, personal experiences, personality, and struggles. In fact, if you are creative about it, it can even complement your content by relating to your audience. Do not feel limited about what you can post, particularly on Instagram stories.

3. Figure Out Your Audience

This is one of the most important aspects when it comes to fashion. You need to know the kind of people you will be helping when you publish your content. Even if it involves outfit ideas, you need to think about how you can help them pick outfits, educate them and provide value at the end of the day.

So, instead of being stressed about the niche element, try to understand your target audience and how you can provide value. Know what you are good at and conduct research on people you can help.

4. Make Valuable Content

If you want to become a successful fashion influencer, value is essential. Make it a goal to provide helpful and valuable content on a consistent basis. While entertainment might be the big thing on platforms like Instagram, informational, helpful, and educative content is equally important. If you can find a way to combine the two, then you’ll be on the path to growing even faster.

Deliver content in a funny way, while still ensuring it is valuable. This is one of the reasons reels on Instagram are performing tremendously well.

5. Aim for a Decently Aesthetic Feed

Another element that will help you succeed as a fashion influencer is to have an aesthetic feed. Now, do not get hung up on having a perfect feed as that is impossible. Aesthetics are not everything, so do not stress yourself too much. However, there are a few things you can do in order to boost the outlook of your social media profile.

One of the easiest ways to achieve this is with the help of Lightroom presents. Just download the free application on your phone, and you will be able to edit your photos in no time. A present in this context refers to a number of editing settings that get applied to an image in a single click. To lend that decent aesthetic look, go for presets that make your images airy, bright, and full of life.

Ensure you have a cohesive look and post on a consistent basis, this is especially important when it comes to fashion.


With these simple and straightforward tips, you should be able to become a fashion influencer without experiencing most of the hurdles that most people do.

Robyn Matthews started writing about technology when she was far too young and hasn't stopped. She spends most of his time obsessing over computer software and hardware, and loves talking about herself in third person.