Digital Marketing is a vast field and, it can accommodate almost everyone, ranging from a content writer, a graphic designer, to a marketing professional or even a brand strategist. When you aim to grow, you have to prove your street credibility— and showcase your skills. This is when you need to design a portfolio for yourself so that you can present your previous work effectively.
If you’re confused regarding how to go about building a digital marketing portfolio, you must continue reading.
Why do you need a digital marketing portfolio?
Whether you wish to grab a freelance project, you want to get hired, or you’re an advertising agency looking for more clients, a portfolio is your Bible, to be precise. Making the other person understand about your previous work over phone calls or interview sessions gets a little boring, as well as, tiresome. Instead, why not design a killer portfolio and present it to the party beforehand?
A portfolio will give them a brief idea about the work you do, the projects that you have accomplished, as well as, the quality of work that you will be delivering in the future.
Well, if you think a portfolio is somewhat similar to a resume, then, you’re wrong, my friend. The former mentions everything about ‘You’ while the latter talks more about your previous ‘Work’.
How to make a powerful digital marketing portfolio design?
Before delving right into designing, you need to figure out a few things like, what do you exactly want to showcase, is the job suitable for you, or maybe, what are the employers looking for?
Here are a few things you must consider beforehand:
What all to showcase in your digital marketing portfolio?
Clear your head and figure out what you wish to present. Segregate your ‘Best’ from the rest and, work on it. Yes, you have got a lot more real estate while representing your portfolio than a resume but, come on, who has the time to go through everything?
Emphasise on your strong skills
Needless to say, cut out your weaknesses and focus on your skill set. If you don’t have work to show, start accumulating it right away. Make a list of about 10-15 projects that you have done.
How to make an attractive and useful digital marketing portfolio?
Now, moving on to the core of this blog, how to go about designing a digital marketing portfolio?
First things first, you need a bio!
Your portfolio should start with a decent bio. If you wish to be more creative, you can depict it through a story (people love storytellers). Don’t forget to include your contact details. Add your Examples/Samples/Projects and finally, a smart call-to-action.
Choose the best projects
Start by going through all your previous works and, don’t miss even a single project of yours. Make a list of all of them and, start rating them on a scale of 1-10. Choose samples that bring out your talent, technical knowledge, ability to think, core strengths, as well as industry experience.
Don’t pick samples that are too old, say, four to five years old. Your work should be fresh and should be a dose of refreshment to your employer.
Clear the air on categories
A portfolio can have different categories depending upon the place you’re applying for as well as the requirements of the employer. For instance, if you’re applying as a content writer in the medical industry, who would be interested to read your blogs on the beauty and fashion enterprise? No one, right?
Showcase your creative style
Well, marketing is a field where there’s no place for lazy lads. You have to be a creative head in order to perform well in this field. Thus, try to include your most creative works in your portfolio. Think like an employer or a client and, work accordingly.
Focus on User Experience
Once, you are done with the portfolio, check for the image quality, page-loading time, user-friendly navigation, and mobile-responsiveness. Most of the recruiters tend to skip portfolios that aren’t user-friendly or have poor graphics.
Don’t hesitate to give details
No matter how many samples you’re showcasing, it’s always a good practice to include details along with them. Try to mention the following:
- A brief description of the sample.
- Year in which you completed the project.
- Agency or employer you worked for.
- Size of the team you worked with.
- The outcome of the project. Did it lift sales? In what ways it helped the business? etc.
Select a well-known platform
Always select a web-based platform that is known by the audience, gets timely updates, is user-friendly, has cloud-based backups, has mobile-friendly versions etc.
Some of the platforms that you can consider include:
- Google Sites
- Sway – Microsoft
We recommend you to go for WordPress as, it is user-friendly, reliable and over 52% of the total websites are currently running on WordPress. If you are new to this, here’s a guide that will help you to create your own website on WordPress.
Evaluate, Revise, Repeat
Don’t hesitate to proofread your own work. Revise and make changes wherever necessary. Remember, it’s not a test of what you can’t do while others can do rather; it’s simply a showcase of everything you are good at.
Here we come to an end of the guide and, by now, you might have figured out how to create a digital marketing portfolio. We hope this guide was useful to you and, you would be developing a compelling portfolio for yourself.