With the increase in digitalization, business scalability has also come a long way. Like many other applications, Instagram provides an incredible platform for business growth. The mom-and-pop stores as well as commercial brands have started to optimize their Instagram pages to boost sales. If you are planning to add Instagram as a channel for your business, you need to follow a few tips, which are discussed below.
Optimising Instagram Business Profile
The first thing that catches the attention of customers is the profile. So, every business profile should ensure that there is a catchy logo as a profile picture, a well-written bio that clearly mentions what the business is about and a link to their shop added in the bio. The first impression is very important to attract customers. So, make sure that your profile is good enough to get noticed easily.
Using Instagram Ads
If a company wants to promote through Instagram, the marketing strategies can be planned accordingly. Showing relevant ads at the right time requires a lot of research otherwise there is a high probability that customers will ignore them. Instagram business can benefit by Facebook Shop feature, which supports small businesses. Before confirming an ad, one must first decide the target audience, the content and duration of the ad that would appeal to the customers. It is always recommended that you do a test run for a few days and see how people are responding to it and if needed you can change a few things to get the desired results.
Building an Instagram Feed
Instagram feed can be used to drive your business. It allows the business to add tags to different products they are planning to sell. The customers can click on them and buy directly within the app. There are some plugins provided by Shopify, which make it extremely easy for the business to sell directly from the images in the feed. You can check How To Use Instagram To Grow Your E-Commerce Business to get more details!!
Instagram stories with Product Links
Instagram stories are immensely popular and millions of users follow them actively. Stories are the best way to catch attention! This opportunity should be used by businesses to promote new products, push ads and special offers. Users with 10000+ followers can add links to Instagram stories. This can be a great platform for retailers to redirect the audience to specific products that they are trying to sell.
If you manage to come up with a trendy Hashtag, your business can gain considerable traction. Hashtags can be used to get your brand noticed by millions of people. Rather than using multiple hashtags, go for a few with high traffic so that there is an increased chance that the target customers will see your post.
Though there are no guaranteed tips for having a successful business, following the above tips will definitely give you an edge over your competitors. A little practice will help you draw a large number of customers and help your business in the long run.