Instagram has surpassed Twitter in all the data and statistics. With over 400 million users, it has built up to become the most influential and arguably the giant community. The users follow most of their brands and companies on Instagram and most of them use it to search through the products. It has become a perfect platform for the companies to reach the young and dynamic audience through this photo sharing app.
Sponsored ads have come out as a blessing in disguise for the marketers which gives them a chance for customer engagement. These are basically normal photo posts from the accounts you do not follow except for the fact that they have a “Sponsored” tag on them. This platform has the potential for being the best digital platform for the brands and companies who are interacting with the followers on Instagram.
Successful Instagram ads are all about the inspiration they create and how accurate the information is. Inspiration is the reason for the followers to stop at the post and interact with it. These two features when used prolifically, can lead to great Instagram advertisements. To increase interaction with the customers, brands follow, the best way to buy Instagram followers.
There are various points to be kept in mind while developing Instagram ads.
1. Composition of the Ad
The ads should be such that the followers are able to relate to the real-life situation. Rule of thirds can be followed where in the areas of interest for the human eye is the point of intersection of the grid. The image should be divided into 9 parts and key parts of the ads should be placed on the intersection of these lines.
2. Focal Point
Customers engage with the posts for a second or so and you would like them to remember your posts. For this it is necessary that the image is not complex and it is simple and the focus is on one or two areas. Each ad should talk about each product instead of all the products on the same ad.
3. Get Close to the Customers
Create a perspective which allows the customers to engage with the brand and enables them to visualize about the product or the particular setting. The photo should be emphasized in the post along with the contrasting text.
4. Position of Brand Logo
The brand logo should never overshadow the content of the advertisement. It should not be placed aggressively on the image. It should be placed naturally on the photo so that it is pleasant to look and feels natural.
5. Value of Color and Contrast
Sometimes only the bold colors and contrast in the photo can lead to increased customer engagement. In case of strong background color, it should be contrasted with bold fonts which speak the message aloud.
6. Consistency is the Key
Consistency is the key as it leads to high brand recall and let the customers engage with your brand amongst the sea of other companies.
