LinkedIn is not the most popular social network. The news schedule is also not and involved in political controversy. But the network that has established itself as the right place to make professional contacts can be a great ally of your business. In this article, you will learn how to market on LinkedIn.
Unlike Facebook and Twitter, to have access to all features on LinkedIn, users need to pay a monthly subscription. That is, those on LinkedIn are not interested in levity, but in ideas and connections that can represent major career changes. Therefore, the way you approach this audience can make all the difference in the results of your marketing campaign on LinkedIn.
Does LinkedIn Marketing Work For E-commerce?
According to the annual Social Media Examiner study, in 2017, 62% of business owners said that Facebook was the most relevant social media platform, followed by LinkedIn (16%). On the other hand, they are increasingly skeptical of the effectiveness of Facebook-based marketing strategies. This study shows that 40% of business owners are not sure that actions on Facebook function and 53% of them have seen a decrease in the number of their posts.
LinkedIn is a strategic platform for entrepreneurs who act as suppliers, even rivaling Facebook for their preferences. The survey revealed that while entrepreneurs focused on end consumers using more networks such as Instagram (60%), Twitter (75%) and Facebook (97%), those who acted as suppliers preferred LinkedIn (81%). The Zuckerberg network reaches 89% of viewers – of course, many use more than one social network. This does not mean that you must ignore LinkedIn. The personal profile and company pages on LinkedIn have a good position on search engines like Google. It is not uncommon to appear among the first results.
With the right number of posts, the right tone for your social networking audience and a number of steps to increase your presence, you will be amazed by the involvement and results. See some tips for winning customers to e-commerce. You use LinkedIn.
Create a company page
Company profiles can connect companies with two key audiences: prospective clients and talents who can join the company’s board in the future. That alone is a good reason to have a company page on LinkedIn. But there are other benefits. One of them is that the page functions as a business work. Like profiles, corporate pages also rely on search engines. This can be used, for example, to generate referrals and conversions from available links on the page.
The first trap you should avoid is finding that posting to LinkedIn is the same as posting to Facebook. People on social networks for professionals look for insights that are relevant to their careers or business, segmented information into the markets where they operate, and current and smart analysis.
LinkedIn has two ad formats: general native advertising and sponsored updates. Display ads work in a manner similar to Google Adwords – that is, publishers create special advertisements and pay for advertisements to reach their target audience. Using LinkedIn bot can help. Advertisers can choose between PPC format (pay per click) and CPM (cost per thousand impressions). The first is more commonly used by small advertisers who need practical results, such as more visits and more conversions. The second is recommended for large companies that want greater brand recognition.
By using LinkedIn optimally, this can be a great marketing application.