Video content is an incredibly powerful tool for businesses. Not only does it help to engage customers and build relationships with them, but it can also help promote your brand, build trust, and increase conversions.
But in order to get the most out of your corporate video, it has to be good – and that’s where the challenge lies. If you’re looking to make a killer corporate video that stands out from the competition, this blog post is for you.
Keep it short
When it comes to video production, it’s important to keep your videos short and sweet. Long videos can lose the audience’s attention or worse, be skipped over entirely. Aim for a maximum of 2 minutes for your corporate video.
Keeping it short will also ensure that your viewers remember the key messages you are trying to communicate and take away from your video. Don’t overload your audience with too much information. Stick to your key message and make sure it gets across clearly in the time you have.
Tell a story
A story can be one of the most engaging parts of your corporate video, and one that viewers will remember long after the video is over.
In order to create a compelling story, focus on providing clear and concise messaging that engages your audience. Create a narrative arc by introducing characters or concepts, then taking them on a journey with a specific goal in mind.
Make sure to include memorable visuals, sound, and emotion to make the story come alive. The production should always strive to leave an impression on viewers, and storytelling is one of the most effective ways to do this.
Keep it real
When creating a corporate video, one of the most important elements is to ensure that it is authentic and genuine. Your video should capture the essence of your brand and should have a human connection that resonates with your target audience. In order to accomplish this, be sure to include real people in your video rather than relying on stock footage or animation. You’ll also want to write a script that prioritizes authentic language that can further help humanize your brand to your audience.
The actors and/or voiceover should also be reflective of your core demographic and be able to authentically convey the message of your brand. Additionally, the production should focus on showcasing your company’s strengths, values, and philosophy in an organic way. Make sure to stay away from exaggerated claims or features that could be perceived as inauthentic. By keeping it real, you will create a video that resonates with viewers and helps to solidify trust with your audience.
Humor can be an incredibly powerful tool for making corporate videos stand out. It’s often the element that audiences remember most after watching a video, which is why you should seriously consider adding some levity to yours. The key is to use humor that is appropriate for your company and your audience.
Consider incorporating funny visuals and sound effects that are appropriate to the context of your production, as well as using subtle jokes or puns in the dialogue. Doing so can help add a layer of entertainment to your video and make it more memorable.
Additionally, humor can be used to communicate complex concepts more easily, making it a great tool for delivering complex messages in a more engaging way.
Appeal to emotions
It is essential to create content that appeals to viewers’ emotions. Doing so will ensure that the video resonates with viewers and makes a lasting impression. To tap into emotions, it is important to show how a company’s product or service can improve people’s lives. Highlighting real customer success stories is one of the best ways to do this.
Additionally, using visuals such as music and montage sequences can also help evoke emotion from viewers. By tapping into emotions, you can increase the impact of your corporate video and ensure it has maximum reach and engagement.
Sound is an integral part of corporate video production, and can really set it apart from the rest. Make sure to include sound design, voiceovers, and music that reflect the message of your corporate video. Pay attention to volume levels, and sound balance, and use sound effects when appropriate to create a memorable experience. Also, ensure that the sound you use fits the style and tone of the video.
Once your video is complete, you want it to be seen by as many people as possible. Social media is an excellent tool for promoting and sharing videos, so take advantage of it! Post your video on YouTube or other social media video platforms like TikTok, and use relevant hashtags and keywords to help boost visibility.
Make sure to include a brief description that explains what your video is about and why viewers should watch it. You can also create a blog post about the video, or share it on company newsletters or websites.