The ugly truth is that the majority of small businesses are really in dire need of a complete website design overhaul. Though, how would you know if it is time to redesign your website? Here are six simple signs that your website design is no longer assisting your business in attracting new customers and boosting its income.
Your website is no longer performing
If your website is no longer doing what you long it should, it is for sure time to make some changes. It might be as easy as merely redesigning a section of your small business website. Whatever the case might be, you need those conversions, so at least begin by opting for a quick fix. Then, be sure to test all the new web design elements that you have included to make sure that your website is in fact performing better.
Your website is oh-so slow
One of the most strongest reasons to wave goodbye to your website design is speed. If your website fails to function properly your brand and business will suffer as customers will no longer perceive you as reliable. And, we’re not talking about minutes here… Studies have found that if your website takes more than three seconds to load, the majority of Internet users will ask Google for a new recommendation. Needless to say, if this happens, your revenue will decrease too.
Luckily with the help of a redesign you can decide what should stay and what should go. By looking at your website critically, you can improve the loading speed again.
Your marketing plan has changed
The strategies that your marketing team have devised will change from time to time. Whenever you have made changes to your marketing strategy, you will have to make changes to your web design too.
Perhaps you have changed the logo design of your business? Well, if that is the case, your website design should also be updated to reflect this new direction.
Your brand and website should operate alongside each other to achieve the best results. A company’s website design forms a key element of its brand and therefore whenever changes are made to its marketing plan, the website should get updated too. It all boils down to consistent branding. Without it, your business will remain unfamiliar to potential customers.
You do not have a mobile-friendly website
According to the web design Sydney company Magicdust, if you fail to test how your website will appear to users who are visiting your website via a mobile device you stand the risk of delivering a second-rate experience to a segment of the market that is getting bigger by the day.
So, you need to boast website design that has the ability to adapt to screens of all sizes. No user should have to zoom in just to find the information that they are looking for! Not only could you lose out on business, but Google will penalise your website too if it is not mobile-friendly.
Your content is not as impressive
No content marketing strategy will ever be successful if the target market has not been clearly identified and researched. To help you get to know your target market better, consider creating user personas which will help you to bond with those to whom your products or services are aimed. This is important, because without this knowledge you will not know which type of content they will be interested in to read. After you have done all the effort to get to know your visitors and create content that they will find meaningful, make sure that your web design can actually support it.
It is time for a new trend
Who wants to be called old-fashioned? Well, your website is no different! So, make sure that your business also stays up to date with the changes happening in the field of website design.
Simply by incorporating one of the latest web design trends, your website will look fresh and ready to welcome new customers. Just make sure that you can in some way connect the trend to your current marketing and brand. Also, it is needless to say that the trend will not stay fresh forever, so make sure that you do keep your pulse on the changes so that you can be ready to move on to a new trend when it is time.