You’ve probably heard a lot about data breaches lately. It seems like every week, another company loses control of sensitive customer data. And while there’s been plenty of attention on the problem of protecting sensitive information, not enough is being paid to how businesses can rebuild trust after one of these incidents occurs.
Obviously, it’s important that companies handle their customers’ data responsibly—and there are clear rules about what they’re allowed to do with that information in the first place—but it also helps if customers know that you’ve got their backs when something goes wrong with your system.
It’s important that you have clear internal guidelines on data use.
If your company deals with a lot of customer data, it’s important that you have clear internal guidelines on data use. This is a good practice for all businesses but is especially important if your business deals with a lot of customer data. This is because the more data you collect, the greater the chance there is of some kind of hacking attack or other breach happening—and if that happens, it could be pretty bad news for your company.
Data Masking proves to be a useful practice in such situations. It allows you to securely wipe out personal information from any sensitive information before sharing it with third parties such as customers or partners (or even employees). In doing so, this protects both yourself and others from any potential legal problems related to privacy violations (such as GDPR).
Make sure customers know you’ll keep their data safe in the event of a data breach.
Even if your business is not directly affected by a data breach, it’s important to keep your customers informed about what’s going on. If you have any part in the data-breach chain and don’t communicate with them, they may think that you are trying to hide something from them.
Your communication should focus on two things: transparency and reassurance. Customers need to know when and why their data was stolen so they can take appropriate action for themselves (such as changing passwords or closing accounts) or for their families (if the breach involved children).
You also need to reassure customers that their information is safe with you by providing clear instructions on how they can change their passwords and/or close accounts if needed.
Don’t underestimate the value of customer trust.
The first thing to keep in mind is that your customers value their personal data. They want to know that it’s safe and secure, that you will respect their privacy, and that you will use the information responsibly.
If your company deals with a lot of customer data, then you should also make sure that all team members understand this fact. If they don’t feel personally responsible for protecting customers’ privacy and security, they may not take appropriate action when required.
Finally, if you want customers to trust you enough with their personal data, so they willingly provide it (and what business owner doesn’t?), then make sure everyone at every level knows how important this goal is.
Spell out what data your company has access to and how it will be used in clear, plain language.
As a business owner, you have the right to collect and store any information that is required for you to operate your business. If a customer calls or emails their product order details, those details are fair game for storage in a database. However, this doesn’t mean you can use that information however you like. The next step is understanding what information is collected and why it’s being collected; this way, there are no surprises later on down the line when customers realize how much of their personal information may have been shared online or even sold off to third-party companies without them knowing about it first!
Data thieves aren’t exactly being subtle these days.
Data thieves use fake websites, phishing emails, social engineering, and malware to steal data. If you have a business that deals with customer data—and if you don’t, why not?—you should know what they’re up to so you can protect your customers’ information from any attacks that might come your way.
A business can’t assume customer trust–it has to earn it.
A business can’t assume customer trust–it has to earn it. And in the wake of recent data breaches that affected millions of people, businesses must do everything they can to earn the loyalty and trust of their customers again.
The first step is being transparent about how you’re handling customer data. For example, if your company uses some kind of third-party service like Google Analytics to track visitor behavior on your website, make sure that you’re up-front with visitors about how this information will be used.
Now that you know what to look for when choosing a company to help your business with its data, it’s time to start thinking about how you can make the most of the services they provide. It doesn’t take much effort or money on your part—just make sure there’s an open line of communication between yourself and any employees who are working on your behalf in order to help facilitate smooth transactions for customers.
The key is being able to communicate quickly with each other so no one falls behind on their responsibilities or gets left behind by someone else doing work faster than them. The more people that get involved in this process, whether they’re hiring or managing staff members or handling customer service issues themselves (if applicable), will give everyone involved more insight into how everything works together as well as what needs attention at any given moment in time.”