Search Engine Optimization (SEO) is ongoing and always changing factor. Trying to keep the commitment to provide only high quality results via its search engine, Google keeps on changing SEO quality factors to rank a website and evaluate its content’s worth. Though Google never reveals it’s all ranking factors but as soon as it finds out any of its current ranking factors is being overused or abused, it changes the factor and define new, better filter to rank websites.
This is what happened with SEO last year. In 2015, some of the most important ranking factors which were overlooked are –
- Exact-match keywords, both in article and domain name
- Keyword optimization for On-page/Off-page SEO was everything
- People have started writing according to search engines and not according to real human readers to provide them good user experience.
- Length of content wasn’t an issue
- Optimizing website for mobile view wasn’t important
But now in 2016, if we observe only these common factors, we can quickly see by comparing just few Google search results that only keyword optimization in on-page and off-page SEO doesn’t help.
Google has improved its semantic search factor so, exact-match keywords aren’t necessary. People who write for real human readers (and not to only optimize content for search engine bots) are ranking comparatively high, lengthy good content are ranking at top and those who have optimized their website for mobile layout are enjoying this factor as an extra candy.
SEO changed drastically in 2016 and if you have an online service or website, you need to understand which SEO factors you should consider to rank high at Google with SEO in 2016. Digital Marketing Philippines, the Internet marketing company of Philippines has researched thoroughly and developed this below infographic to showcase their result and help internet marketers to understand which quality factors should they consider and which factors should they ignore to rank better using SEO in 2016.
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SEO is necessary to grow a business online, increase its visibility, attract new visitors via Search Engine directly who can become your loyal reader or customer too. However, it’s not all a business need to stand strongly online. There are other important factors like social media influence, email marketing, customer support, etc. too which you should optimize to increase your brand’s reputation online. So, make sure to check my list of 10 free tools to quickly boost your online business for free.
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