How do you take your plumbing business from good to great? In this blog, you’ll learn all the right strategies to make that happen.
As a plumbing business owner, you already know the competition’s tough. Make one wrong move, and you’ll fall behind your competitors. It sure is stressful, but you can stay ahead in the race with hard work and a sprinkle of clever marketing ideas. Here are some surefire ways to take your plumbing business to the next level!
Understand how the customer thinks
When it comes to their plumbing needs, customers won’t spend a lot of time sifting through dozens of plumbing companies before picking one. They just want their pipes fixed as fast as possible, spending as little as possible. So, what can you do to grab their attention and become their default go-to plumber instantly?
It’s not as hard as you think. All you need is to have all the relevant information the consumer needs at their fingertips. A website is the best way you can do this. Mention your scope of work, price, safety measures, how fast you can get the job done, and your contact number for customers to reach you with a few clicks effortlessly. It’s essential to have this information right at the front so that the customer doesn’t have to put in the effort to find it; otherwise, they’ll call it quits on you.
Be the most accessible plumber out there
In the plumbing business, the one who is most accessible wins the race. Putting all the business info out there so that it’s at the consumer’s fingertips isn’t enough. You need to be accessible to your audience 24/7.
Consider this scenario – if someone’s ceiling pipes broke down in the middle of the night with the water seeping into the ceiling, they wouldn’t wait until morning to call a plumber, right? To become someone’s go-to plumber, you need to be the guy who gets the job done and has a knack for getting out of sticky situations at the 11th hour. If you don’t have the resources to be available 24/7, you can embed an online query form on your website where customers can describe their plumbing issue and attach photos. But then, your response time should be lightning-fast.
Professionalism is the name of the game
Being accessible to customers at all times, especially during emergencies, is only half the battle. The other half is building a solid brand for your plumbing services, and you can’t do that without being professional to the T. How do you do that? First, set up a savvy and eye-catching website. Mention what services you provide, your contact details, and your portfolio. The portfolio contains all the big clients you’ve worked with, which builds your credibility in the customer’s eyes.
Next, you need simple, modern, and catchy business cards – lots of them! Business cards are an informal way to advertise your plumbing services, and they contain all your business details compactly. Your business card needs to be attention-grabbing, and although there’s no one-size-fits-all solution to creating the perfect business card, you can take inspiration from these business card templates.
Social media marketing can help you reach thousands of people within a few clicks. You can also run paid promotional campaigns that target people who are most likely to become your customers. However, it’s easier said than done.
You need to build organic traffic to gain some traction in the market, and you can only do that if you post regularly on platforms like Instagram, Facebook, and Twitter. That isn’t enough, though. You need an up-and-running website blog where you post valuable content like DIY tutorials on how to fix minor pipe leaks and the like.
The trick is to link your website to your posts on social media. Avoid writing walls of text in your social media posts – save the prose for your website blog. Instead, use posters to get the word across. You can use this nifty poster maker to reach hundreds and even thousands of potential customers on social media.
Some parting thoughts
Promoting your plumbing business can be challenging, especially if you don’t know how the industry works. Understanding the customer’s thought process should always be your starting point to devise a marketing strategy that would work for your business. Ask yourself, what would you look for in a plumbing service provider?
While the strategies discussed above are tried and tested, bear in mind that the target audience of every plumbing business is different. Plumbing in residential homes is very different than in office buildings, and plumbing in industrial complexes is a different ball game altogether. Since there’s no universal marketing strategy, you should constantly tailor your marketing to your target audience.
