I think of millennials as the godsend solution to the success of businesses. If you can hack selling your products to this specific group, then I’m confident you can survive any unpredicted hurdles you face in your business.
With millennials making a high percentage of the human population, you have a great opportunity of making crazy sales. All you need is creative marketing and great authentic content that meets the needs of your buyers.
When it comes to content, customize your material to fit your target market. You can do that by getting a qualified SEO company Brisbane with marketing strategists that understand your business.
Apart from that, here are a few things you need to do if you want millennials to love your product and win their loyalty.
1. Sell a solution, not just a product
Ditch the ridiculous marketing strategies that throw punches at your competitor and focus on what makes your product unique.
What makes your item better than the rest?
Whatever item you’re selling, it needs to provide a level of convenience or satisfaction that your consumers appreciate.
It can be anything from selling a high-quality item or making your delivery process faster. With such small, yet crucial adjustments, you can get an edge over your competitors.
Millennials believe word-of-mouth testimonials from their friends than online reviews or any form of traditional advertising. If one buyer finds value in your product, they can easily convince their friends to make a purchase as well.
2. Create interesting product details
For most businesses, the challenge is in coming up with insightful marketing strategies that catch and keep the attention of young consumers. With more apps coming up each day, very few people have time to read boring product descriptions.
Your strategy should be to keep things clean and simple. Starting from the design of your website, social page to product details.
Come up with short, catchy bullet points, instead of long-form content. You can incorporate humor or any form of millennial lingo that fits your business. The aim is to make your product appear fun and exciting.
If you’re stuck on where to start, you can get in partnership with Premium SEO. By working with digital marketing experts, you can present your buyers with impressive, crisp product details that help turn potential customers to clients.
3. Take amazing photos
Whenever you take a product shot, you should always ask yourself if it is Instagram worthy. Young consumers don’t respond to huge billboards on the highway. Instead, they look at their Instagram feed to check what’s trending.
If it’s within your means, hire a photographer who can take stunning photos of your product with the proper lighting and setup. It’s not just about the product itself, but also about the background. A background can make or kill your campaign.
4. Encourage customer engagement
Every consumer wants the acknowledgment that you appreciate every single purchase, no matter how small it is. Ask your customers to post photos of their purchases on their social media accounts and tag your company.
To start, you can offer small giveaways or coupons to buyers who share their experience online. Also, have someone from your company respond to such posts and leave a beautiful comment. Seeing a company provide feedback creates an emotional connection and shows you care about your customers.
5. Offer budget-friendly prices
Money is a tricky subject for most people. A considerable percent of young consumers are yet to clear their student loans. With such a financial strain, selling your product at a high market price might kill your sales.
You want millennials to love your products, not have them run away in the opposite direction because of a higher price tag. Try to strike a healthy balance between affordability and quality.
Selling to young consumers requires you to tap into your creativity. Remember to combine your unique product with good visual content, fun material, incredible customer support, and reasonable prices.