If you have an online business, you know how important it is to attract visitors. And, once you start getting enough visitors, the next even harder but more practical aim is to turn them into customers, increase the conversion rate. You get a very little benefit if a user just comes to your site and leaves. Growth, money and profit come when the visitor actually buys your service, purchase a product, order something from your website or subscribes to your service, etc.
However, to make a user purchase something, you need to understand them as much as you can. You need to understand both type of users – the ones who are coming to your site & converting and those who aren’t. For the users who subscribe, you can have all the required details that you might have asked from them but the users who leave your site unimpressed leave only one fingerprint in your hand – their IP address.
And, to know more about those visitors you need to know as much detail as you can fetch from their IP address. Normal web analytic tools only list down IP addresses without revealing any further detail about that visitor but there are a lot of details you can get from just an IP address such as the user’s geographic location, city, local time, area code, network, net speed, domain, carrier name which will help you know a lot about the visitor and understand why they are coming to your site and why they are converting or not converting.
To know these and other details about the visitors without using any fishy trick there is an online tool that can come to your aid. IP2Location is an online service that provides full extensive IP Address tracking.
What is IP2Location?
IP2Location is a non-intrusive geo IP solution to help you to identify visitor’s geographical location, i.e. country, region, city, latitude & longitude of city, ZIP code, time zone, connection speed, ISP, domain name, IDD country code, area code, weather station code and name, mobile carrier, elevation and usage type information using a proprietary IP address lookup database and technology without invading the Internet user’s privacy.
The service is live from 2002 offering highly accurate and fast lookup of every IP address available around the globe. With time, they have not only helped thousands of online businesses to retrieve such information that they never thought possible by the means of IP address but also extended their database with more IP addresses and more information related to each IP address.
Using IP2Location for your Business
It’s almost impossible to maintain a comprehensive database of IP addresses with such accuracy that IP2Location has maintained, not only for other online businesses but also for similar IP tracing services. Other similar services do not update their databases such frequently or keep it refreshed but the IP2Location’s staff dedicate all of their time to maintain the preciseness of their database.
So, if you want to use IP2Location for your business to identify not just more about visitors but also about threats such as hacking attempts, DDOS attacks, origin, location, etc. automatically then IP2Location is providing its databases access, programming API, and hosted solutions to help you out.
IP2Location Geolocation Databases
IP2Location provides 24 different Geolocation databases from DB1 to DB24 with each successive version containing more information for each IP address and every one of these databases maintained with the highest accuracy. You can check features of every database and pick the one which contains every necessary detail that you need to track an IP address for your business. As each database varies in cost, it provides flexibility and helps you save a lot of money.
IP2Location Programming API
If you are a developer who needs IP2Location geo-tracking ability for your software, app or service then the company provides free/open source libraries, commercial libraries, extensions/plugins, and tutorials to facilitate users on application integration by using IP2Location™ Binary (.BIN) database.
For free/open source there is C, Ruby, Python, Pascal, Cocoa/Objective C, D libraries and PHP, PHP API, Perl, Apache, Nginx, Node.js, Erlang, Haskell modules available. For commercial use, C#, VB.NET, F#, .NET, JAVA, ASP/VB Classes are available. And, there are small samples available for you to check them out before trying the actual library.
IP2Location Hosted Solution
IP2Location web service provides a comfortable reverse IP lookup by the means of REST API which allows you to retrieve ISO3166 country code, region or state, city, latitude and longitude, ZIP/Postal code, time zone, Internet Service Provider (ISP) or company name, domain name, net speed, area code, weather station code, weather station name, mobile country code (MCC), mobile network code (MNC) and carrier brand, elevation, and usage type for any desired IP address. Just type the IP address and hit ENTER, the IP address will be searched in the IP2Location database of over 4 billion IP addresses and you will receive the search results containing every important detail about the IP address within seconds.
With IP2Location Hosted Solution there is no need to download or install any database to your server or system. You will receive 100,000 credits for $49.00 which is valid for 1 year. Each IP lookup will take some credit depending on the number of values you would like to fetch and you’ll be able to check for both HTTP and HTTPS addresses.
Wrapping it Up
IP2Location is the most reliable service to track IP Geolocation. It is made flexible yet simple to go with every type of business which seeks a powerful service to track its visitors. If you want, you can try the demo, check out sample databases, libraries to check compatibility and when you’re sure, you can purchase its database, commercial library or account credit, whichever suits your needs best.