How to Create a Perfect Explainer Video That Brings Conversion

Rome was not built in a day, neither any brand.

Hard work has no alternative. But, luckily, there are ways to increase your company conversion rate and grow in your business exponentially.

But how?

Well, let us tell you.

A new technique called explainer videos have got the potential to increase the conversions of any company by 20%! That is certainly more than any other promoting solutions that you can try.

Explainer Video

Having an explainer video for your company would be like owning a particular tool that is not only cheaper than the other options such as social media posts and videos but also produces better results.

Don’t you want people to know about your company in the best way possible? Well, now you don’t have to waste a huge heap of your money into other promotional activities as the explainer videos are here to help you out. These small introductory videos are all that you would need in order to let people know about your company and also engage with them in a more personal way.

Having explainer videos to tell about the company, their products, top features & best offers has become a culture of reputed businesses. More than 88% of the companies have already gotten their explainer videos and now might be the right time for you to create one for yourself.

Tips To Help You Create The Best Explainer Video

Help is right around the corner as we are here with the best tips that will help you out in creating an awesome explainer video. For further knowledge, here are some stats that would be a great help.

1. Get To Know The Audience

Much like the other online promotion solutions, explainer videos also require in-depth knowledge about the target audience. You need to ensure that you are paying attention to the people who you will be serving the first place. This helps in the creation of a strong bond between you and your customers. They need to feel that the explainer video was specifically made for them. So, knowing the target audience of the company would be a great start to creating a proper explainer video. Tools such as Google Analytics and Keyword research can help you identify the target audience.

Know Your Audience

2. Take Proper Care Of The Video Length

Explainer videos can have different lengths. Some of them are too long, maybe a minute or two, whereas some are just 50-60 seconds long. You need to make sure that you find the right balance. There are some social media platforms that have a limit for the length of the video. Instagram, for example, accepts the videos that are 60 seconds. Make sure that your video is short enough to not bore the viewer but long enough to keep them informed. So, varying length is a very important factor to consider. The right length for the video should be under 60 seconds, if possible.

3. Let Them Know About The Benefits

When you are creating an explainer video, always make sure that your main focus is on the benefits that your product or services are going to provide the customers. We are not just talking about the features. They don’t have such importance because you can discuss that later as well. However, with the explainer video, you need to tell people how their lives will become easier with your services. This also helps in creating a trustworthy bond with clients.

telling benefits

4. Maintain High-Quality

If you don’t have quality, then you have nothing at all. Having a video that has a poor quality will not be able to produce the same results that you want. Instead, it could harm the reputation of the company and make the visitors choose someone else. Surely, you don’t want that to happen to you, right? Having higher levels of quality when creating such videos is a must in that case. You could try having animations, illustrations, voice-overs and so much more.

5. Music Helps A Lot

61% of the teens watch online videos because they have great music in them. So, why not use it to your benefit when you are creating an explainer video. Get some great sound effects for your video and you will be able to convey the message that you are trying to say in a much better way. Music has got its own charm and once you try it out, you will see the best results for sure.

Music in Video

6. The Script Is The Key

One of the key ingredients to a perfect explainer video would have to be the script. The entire process of video production depends on the script to make sure that the video is appealing and attractive to the customers. The script works as the video foundation. 95% of the message about the company is retained with online videos. Keep that in mind that it is vital to have a customized and informative script if you want to add some customers to your company. Just get creative and channel all the ideas into your script.

7. Do Proper Planning Before The Launch

Just creating the explainer video will definitely not be enough to give you the results that you so desperately want. Proper planning for the launch is pretty essential at this point. Even though your video will be a tool for promoting your company, it might need a promotion for itself. Yes, you need to find out the perfect platform where you will be launching the video. Platforms such as Facebook and Instagram are the best platforms in order to launch the video. Since these platforms have more users, there are chances that your videos will be exposed to a larger audience.

And yes, don’t, of course, forget to put it at the top on the landing pages of your website.

8. Know The Branding Rules

Branding an explainer video would mean that people will associate the video with your company. So, you need to make sure that people know that your company is behind the creation of the video. Using the color palette and the logo of the brand that you have can really be the help that you need.

Branding Colors

9. Maintain Consistency In The Quality

When it comes to the making of the video, you need to ensure that the quality is maintained in every single process. This will provide you with the best results in time. Maintaining consistency in production is something that will be very beneficial.

10. CTAs Are A Life-Saver

Including Call-To-Actions in the video would be a great idea, to be honest. It is proven that adding CTAs to videos can increase the click rates by 380%. It is your job to convince people how your services are going to help them. In the same way, it is definitely your job to persuade them to choose you over your competitors. So, having CTAs would ensure that for you.

Explainer Video Sales Pitch


If you are on your way to creating a proper explainer video for your brand, we hope that these tips will help you out. Not only will you be saving a lot of money but also you will be saving a lot of time as well. Follow these tips and you will get success gradually.

Bradley Wood is a freelance writer who lives in Pomona, Los Angeles. He is pursuing graduation from the University of California (UC). Bradley frequently contributes his high-quality articles in Academics and Education to our site to help students in their day-to-day life.