The Glittering Tradition: Why Gold Purchase is an Annual Ritual on Diwali

Diwali is the Festival of Lights where Families gather to celebrate the victory of good over evil. Along with the customary rituals, like puja, Diwali is a time for celebrations and gift-giving. One of the classic and well-liked presents on the Diwali shopping list is buying gold jewellery or gold coins. In this blog post, we will take a look at the different Diwali days, the cultural significance of buying Gold on the day, and where to buy gold coins online.

gold coins

Day 1: Dhanteras

Dhanteras, the first day, marks the beginning of Diwali celebrations. The words “Dhanteras” are a mixture of the terms “Teras,” which refers to the 13th day of the lunar fortnight, and “Dhan,” which means prosperity. People worship Dhanvantari for a prosperous and happy life. It is considered very lucky to purchase Gold, silver, or any precious metal on this day.

Significance of Gold on Dhanteras: Gold has special meaning during Dhanteras because it represents prosperity and fortune. Puja of Gold coins and money happens on this day; on Dhanteras, buying Gold is said to bring prosperity and success for the upcoming year.

Where to Buy Gold : An online portal, the Plus app: Save for jewellery, is partnered with Top jewellers in Udaipur, Mumbai and many more, which not only provides investment opportunities to save for Gold but also offers a wide range of jewellery options.

Day 2: Naraka Chaturdashi (Choti Diwali)

The second day is Choti Diwali. It symbolises Krishna’s win over the evil Narakasura. To celebrate this victory of light over darkness, people decorate and light Diyas in their houses.

Significance of Gold on Choti Diwali: Gold is regarded as a purity symbol; it is usually used in traditional diyas to represent the brightness that drives out darkness.

Where to Buy Gold: Buy from the Plus app, where you can find the Top jewellers in Udaipur, which makes a convenient and reliable platform that offers a wide variety of trusted jewellery brands and investment opportunities.

Day 3: Diwali

The third day is Diwali, when there are massive celebrations, fireworks, and gift-exchanging. This day symbolises Lord Rama’s return to Ayodhya and his victory over the evil Ravana.

Significance of Gold on Diwali: Gold is given as gifts to loved ones in order to wish them wealth and luck, Gold coins are used at Diwali Puja. To remember this important day, many people also purchase gold jewellery or coins.

Where to Buy Gold: Make your Diwali celebration extra special by purchasing gold coins from the top jewellers in Udaipur: Plus app, which provides various deals and discounts on your purchase of gold coins or while buying gold jewellery.

Day 4: Govardhan Puja

Govardhan Puja celebrates Lord Krishna for raising Govardhan Hill in order to protect the people of Vrindavan from excessive rains. On this day, Annakut is (a mountain of food) presented to the gods.

Significance of Gold on Govardhan Puja: The offering to the gods on this day often consists of gold jewellery or gold coins.

Where to Buy Gold Coin: For authentic and convenient gold coin purchases, consider the Plus app, which offers transparent and certified Gold with purity. They are also partnered with the top jewellers in Udaipur, which makes them the most trusted brand for your Online gold shopping and also for investment purposes.

Day 5: Bhai Dooj

Bhai Dooj honours the special relationship between brothers and sisters. Sisters get presents as a reward for their prayers for their brothers’ welfare.

Significance of Gold on Bhai Dooj: Between siblings, Gold can be given as a sign of affection and blessings, signifying an emotional connection that is as priceless as Gold.

Where to Buy Gold: Gift your sister by choosing gold coins from the Plus app for convenient and affordable prices, as here you can find the reputed and Top jewellers in Udaipur, Mumbai, and Bangalore city.

Other Significance to Buy Gold on Diwali

  • Auspiciousness: Gold is considered one of the most auspicious metals in 
  • Wealth and Prosperity: Gold brings wealth and prosperity
  • Gifting Tradition: Gifting Gold on Diwali is a generous gesture.
  • Heritage and Tradition: Many families have a tradition of Purchasing Gold on Diwali 
  • Spiritual Significance: Gold is used in the Puja of Dhanteras & Laxmi Puja
  • Investment: Gold is a recognized form of investment.

Buy Gold Coin Online from Top Jewellers in Udaipur This Diwali

Today’s digital technology has made it possible and secure to purchase gold coins online from the top jewellers in Udaipur. Here is a step-by-step instruction to help you choose wisely:

  1. Research Top Jewellers in Udaipur: Search for top jewellers in Udaipur who are known for their quality and authenticity.
  2. Check the Certification: That guarantees the purity of the Gold. BIS hallmark is reliable for purity.
  3. Compare Prices: Compare prices and check Diwali offers or discounts.
  4. Select a Design: Pick a style that fits the event and your own preferences.
  5. Check the Weight: Select a weight that fits your budget and purpose.
  6. Secure Payment: Ensure the payment method is secure and reliable. 
  7. Delivery and Insurance: Check the Seller’s delivery and Insurance option.


Diwali is a time of immense joy, togetherness, and celebration. Gold, with its enduring value, is a popular choice for Diwali gifting. Buying Gold online from top jewellers in Udaipur: Plus App: Save for Jewellery ensures authenticity, convenience, and a wide range of options, which offers both investment opportunities and a diverse range of jewellery.

Charu decided to unite her Honors Degree in New Media and lifetime of geekiness to pursue a career in tech and gaming journalism. You can usually find her writing about a variety of topics and drooling over new gadgets and games.