Setting up an online store is only the first step to building a successful online business. Once the online storefront is ready, you need to attract potential customers using digital marketing instruments. Fortunately, there are a lot of instruments you can now use to reach your target customers.
Search Engine Optimization, or SEO, remains the most effective digital marketing instrument of them all. People naturally turn to search engines whenever they need information, including information about products and services. Here’s how you can appear in those search results as quickly as possible.
Optimize Your Site for Search
Google controls 64% of the search market for obvious reasons. The search features offered by Google allow users to find anything from web pages to business addresses and product reviews with one swift search. What you need to do is tap into these Google features to get more exposure.
You can start by optimizing your site for rich snippets. You can also set up a Google Business Page to get your address verified and appearing on search results. Don’t forget to add the site’s sitemap to allow Google to recognize different pages on your site.
Other search engines can read the same optimizations you add to your site too, so optimizing your new online store for Google lets you jumpstart your SEO campaign early. Optimize your site, and the rest of the campaign will be easier to manage.
Push for User Engagement
Google and other search engines value user reviews very much. This is mainly due to the fact that review sites have better page authority than your new online store. Persuading users to leave their reviews is a great way to boost your site’s SEO performance early in the game.
The same can be said for social media. Setting up social media pages for your online business is a must; boosting user engagement across the popular social media platforms is even more crucial. The combination of social media posts and user reviews is how you gain more exposure.
Connect with Other Site Owners
Off-site SEO is another important element to add to your SEO campaign. Forget about building backlinks by buying them in bulk. This kind of trick isn’t working anymore. In fact, you will get your site penalized by search engines almost immediately.
What you want to do is build a genuine relationship with key influencers, industry leaders, and other businesses that are not your direct competitors. By getting mentioned on other sites, you are also boosting your store’s authority and credibility.
SEO may seem like a lot to handle at first, but you have plenty of help at your disposal. SEO services from top companies like Ignite Visibility allow you to tackle the most important SEO tasks while you focus on the business side of things.
Working with professional SEO experts also lets you avoid common mistakes that could get your site penalized such as the bulk, irrelevant backlinks mentioned earlier. Not only will you be able to get your site in search results quickly, you will also get the site ranking well and attracting thousands of potential customers.