How to Use Digital Signage Effectively at Your Next Trade Show?

We are living in a digital world and companies need to embrace new technology to keep up to date. Staying on top of these ever-changing tools will not only help them in their business practices but also in their marketing. There are a lot of images and information that people consume on a daily basis, so standing out can be a difficult task. This is most evident at trade shows and conventions.

While it is tempting in these situations to fall back on printed displays, you should consider trying something new. When used in a trade show setting, options like digital signage used effectively can bring your business to the next level and stand out from everyone else.


Using a screen automatically sends a message to booth visitors about the values and ethos of your brand. It suggests a modern and tech-savvy company simply by being there. Any company which deals with any kind of digital media should seriously take digital signage into consideration. It is an opportunity to quickly depict the work you have done while also demonstrating the technological abilities available to visitors and potential customers. Once you have a digital sign up, just be sure that the company branding is clear.

Make sure that the company’s logo is visible and bookends the video. This means that it should be the focal point at the beginning and the end of the video, as well as at the midpoint. This will ensure that everyone who passes will catch both, the name and the work of your company.


When it comes to print signs, the generally accepted rule is “the bigger the better,” because it attracts more attention and can be seen from farther away. This rule does not necessarily apply when dealing with digital signage. Screens already have two attention-grabbing features that signs do not; they emit light and have the ability to depict movement. Human eyes are automatically drawn to both of these things. If you need proof of this all you need to do is try to eat at a restaurant while facing a television. You’ll quickly realize how hard it is to not look at it. This will play to your advantage at trade shows, but be careful about the size of the screen you select.

A lot of movement and a large size can cause motion sickness for some people and needless to say that this is not desirable at a trade show. Just do your research and test the video on different sized screens before going to the trade show.


You can get creative with the content of your screens and how you choose to use them. On the front screen, you’ll probably run promotional material to draw visitors in, but you can also utilize screens to demonstrate aspects of your business. For instance, when talking to a potential customer you can use one screen to show the company’s portfolio or demonstrate a service in a convenient and professional manner.

Any company could benefit from their use. It could be anything from showing floor plans, 3D renderings of products, past advertising campaigns, or anything else you can think of. This is a great way to show many different examples without having to flip through endless pages that get more disheveled as the day goes on.


This is one of the easiest methods to use for a screen. A great way to draw people to your booth is by playing a promotional video on loop. It is dynamic and the movement draws people in. One of the best things about a video though is that once it is loaded and begins playing you don’t have to do anything else. You can leave it for the remainder of the show and focus on making connections. Portable displays combined with reliable video signage are a great option.

Technology & Audience Engagement

There are many options and technological tools available to companies trying to stand out from the competition. You can use features like touch screens and projectors to draw attention to your booth. These can also be used as informative tools. For instance, touchscreens can be an effective way for visitors to go through the company website and learn more about your work. It can also be used for an interactive poster gallery, or even offer user feedback results for special promotions. Projectors, on the other hand, have the ability to create engaging environments which are also great for presentations.


The possibilities of digital signage at trade shows are endless. They help you stand out from the competition while also establishing your company’s identity. The attention-grabbing and interactive nature of the signage will be beneficial. All you need to take into consideration is the size, content, branding, and medium of your digital signage.

Pursuing MCA from the University of Delhi, Saurabh Saha is an experienced blogger and internet marketer. Through his popular technology blogs: TechGYD.COM &, he is helping several brands to gain exposure in front of high-quality web visitors.