Six Key Social Media Marketing Trends for 2019

Social media marketing is one of the most essential platforms to spread awareness and promote goods. It is an internet marketing tool that increases the audience engagement worldwide. It is basically a stage where a company gives brand exposure on social media platform to reach millions of customers. The major objective behind using social media networks is to market the company’s products and services so that it can reach new customers as well as with existing potential customers. So it is the correct time to start planning your social media marketing 2019. For another year of successful social media marketing for your organization few trends must be followed. One should know where they must improve and it can be improved through previous performance such as past campaigns, social posts, best-performing channels, and analytical research.

We read a report recently about the social media marketing success of UK loans firm and have used their findings to influence the article.

social media marketing

Social media marketing is an intermediary platform between various organizations and their users to build product assurance and trust. With acknowledging the customer’s views organizations get a chance to review their services and improvising them to provide utmost satisfaction to its customers. One of the most important things about social media marketing is to gain marketplace insights and conduct planning accordingly.

Social media platform is changing at a fast pace and it is very essential to keep a track on new trends so that you can become successful. One should know which social media platform will reach the right customers and is right for his business. Instagram is on the top list for social media site as it has nearly 500 million users and it is one of the most vital social platforms for extending your marketing. Instagram stories, photos, hashtags like video play a vital role in the marketing channel. Instagram provides various facilities and advantages to the business as well as to the customers.

The six keys of media marketing trends for 2019 are discussed below:


Video holds a proactive role in social media marketing as videos give detailed information about the product to the users. According to the recent report, 200 million Instagram videos have been posted each month and prove to be beneficial when it comes to interacting with your users.  All the videos give a unique advantage as it creates awareness about the product in an attractive manner. People are visual learners by nature and people get attracted towards visual things. Business uses video as a marketing tool because it helps business in reaching their appropriate audience.

Focus on generation Z

Generation Z is basically the individuals who follow technology and follow social media networks very prominently. Most of the retail businesses are offering their products on various social media platforms like Facebook, Instagram, and Twitter. Now a day’s businesses are taken into consideration generation Z to know the actual interests of their users and to provide them related products.

Messenger apps and chatbots

Messenger is a platform where business interacts with users through chats and can easily communicate with their users. Also with this, you can take the doubts and queries of your customers and can take their valuable feedback. We all know that Facebook Messenger is very popular where it makes easy for businesses to reach people.

Live streaming

Live streaming has been the most influential thing for a business to show visual insights to their customers. This is something where people live stream about what they are doing and show behind the scenes like what is going around the office and how the product is made.  It not only gives a look at what is going on but also offers a natural call to action.

Social media for sales enablement

Social media helps customers in case of discovery of a variety of products and different brands. It assists in promoting their products with different mediums and through different modes of communication. Brands have an opportunity to improve their social strategy every now and then. It is not necessary to convince people to trust you and it’s up to you how you provide genuine experience to the users.

 Engagement is more important than ever

It is very important that the content you provides on social media should be unique and engaging that it generates sales. The content which is provided to the users must include the following points:

  • Interesting
  • Appealing
  • Engaging


Now a day’s stories are everywhere and users like more visual content as it attracts more to them. Stories last for 24 hours which is very popular in Snapchat and now on Instagram also. There are around more than 400 million people consuming stories on daily basis in Instagram. Business can advertise their products through stories as more users are active on that. Following points are discussed below what makes stories successful?

  • Attractive
  • Easy to understand
  • Lasts for 24 hours
  • Not require much editing
Ranbeer Maver is a Computer Science undergraduate. He's a geek who embraces any new consumer technology with inhuman enthusiasm.