Social Media Campaign Tips for New Construction Homes

It is difficult to tell the world about your latest building without social media. In fact, social media is the best place to advertise new construction homes as well as commercial construction buildings because most people browse social media to get ideas for their new building.

A good social media campaign can help you spread the word about you and the buildings you’ve built. But how do you reach out to them? How do you make sure that more and more highly-qualified leads you get from social media? Read on to know how you can optimize your social media campaign to generate real results.


Upload High-Quality Images and Videos

When you want to showcase your skills to the world or to the people of your area, you would want people to love it. And, no one likes to view blurry or unclear images.

No matter which social media you use (Facebook, Instagram, or Pinterest), viewers need a good visual image. People are more likely to engage with your designs if you use professional pictures.

Also make sure that the images are wide enough so people can see your designs properly, and include both the interior and exterior of your home.

In fact, a few behind the scenes videos also could do the trick of engaging your target audience. No matter if you’re doing a few commercial constructions or you’re only into house building, hiring a professional photographer or videographer could help.

Encourage Engagement on Your Social Media Campaign

The best way to gain more traction on your social media campaign is by encouraging engagement. Ask questions, run polls, and reply to each and every comment that people do on your campaigns.

Ask questions like what is their dream home? Or something similar but make sure that it’s related to what you construct. It is also a great way to let the users know that you’re readily available for them.

You can also ask what they like or don’t like about a custom-built home. Additionally, you can ask for suggestions on how you can improve your designs. This will make them feel valued.

Create Campaign Specific Landing Pages

The primary aim of social media campaigns is to generate leads and in order to do that you must create campaign-specific landing pages that can convert users. The landing page you create must ask users to perform a certain action such as fill a form or create an account.

Sending visitors directly to your homepage could confuse them as to what action they should take. Because, they already know about you and your work, taking them to your homepage will be nothing but useless.

Make it as simple as possible. Also, use clear call-to-action on your landing pages.

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Use the right platform

We all know how popular Facebook and Instagram are but so is Pinterest, LinkedIn, and Flickr. It’s important to analyze all the platforms and use different platforms for what they’re best at. Let’s understand what I’m talking about.

  • You can talk about news, events, and happenings on your Facebook Business Page. You can also offer free market report ads where you allow users to download the report.
  • Instagram, when used for stories can give you more traction than posts, in some cases. Highlight your best work and then redirect them to your website or landing page. Moreover, you can also help them with a purchase.
  • Use YouTube for uploading videos of your newly built homes and in-formal videos.
  • Use Flickr and Pinterest as a library of your properties, features, needs, and wants of your clients. You can also add a link that allows viewers to send any direct question on different properties you’ve built.

Run Contests or Giveaways

Depending on your budget, you can run giveaways or contests where you gift one lucky winner. Not all real estate builders organize contests or giveaways so you have got an upper hand if you do it.

You can also give a free consultation to one or two lucky contestants. It won’t cost you a dime but will show you as an expert in your field. Also, ask the winners to post good comments about you if they liked the consultation provided by you.


No matter if you’re new to building homes or commercial construction, social media campaigns can help you build brand awareness and increase your clients and, in some cases, can get you a high-paying job. It all depends on how effective your social media campaign is. Keep the above-mentioned tips when creating your next social media campaign to get the best results.

Ranbeer Maver is a Computer Science undergraduate. He's a geek who embraces any new consumer technology with inhuman enthusiasm.