Over time, YouTube has become a parceling platform of content phenomena. If we go back to 2005 when the first-ever video of “Me At The Zoo” was shared on YouTube, hardly anybody of us had thought how bigger and significant this medium could turn out to be. However, Google had foreseen this potentiality of YouTube long ago. It was just after eighteen months when YouTube’s co-founder uploaded his zoo visit that Google declared to pay around $1.65 billion for this service.
Since then people started realizing the countless possibilities of growing one’s talents, skills, and ideas through the influence of YouTube. Luckily, a good number of people got and still getting wider responses across the world through their respective genre-based YouTube channel- be it on singing, DIY tutorial, pranks and parodies, and more!! In this pandemic, YouTube is no doubt one of the most-sought search engines used by zillions of users every single day.
Precisely, here are some of the breathtaking, staggering statistics recorded recently:
- Total number of YouTube users on a daily basis – 1,325,000,000
- Average hours of video clip shared on YouTube per minute – 300 hours
- The average number of YouTube videos seen per day – 4,950,000,000
- Minimum number of YouTube videos accessed through mobile devices every day – 1,000,000,000
In 2016, Google conducted a survey to analyze what was the latest trending content on YouTube then. Here are some of the highlighted portion of that survey:
- Six out of ten individuals prefer watching videos on online media rather than live TV shows
- Per average month, eight out of ten people aging between 18 to 49 years old access YouTube daily
- On the mobile platform, YouTube is most accessed by people within the 18 to 49 age range compared to any cable tv or broadcasting network
In 2017, a further survey was implemented by Google; this time focusing on those people who were watching YouTube videos on TV sets. Some highlighted sections of that survey are as follows:
- Amount of time spent by viewers on the YouTube videos through their TV set has become twice within a year
- Two out of three YouTube users stated that they prefer watching YouTube on the TV screen
- Watching YouTube contents, just like any television show, on TV screen enhances the enjoyment to a peak level
- Time spent on watching YouTube content on TVs is the highest on the weekends
The more number of viewers on each video uploaded by a YouTuber, the more money he/she makes. Well, that was the influencing part of the article. Being a platform of a wider user base, it has countless opportunities that you can grab with lots of viewers watching you across the globe if your channel turns out well!
Generally, you can start from scratch regardless of anything; be it an influencer/guide to a motivational speaker, a product reviewer to a connoisseur of food or music, or any other idea that no one still came up with.
Here are some of the startup ideas you may try with your new YouTube Channel if you haven’t thought of anything else yet:
1. Funny Animals
Well, when it’s about something funny, we click on it at an eye’s blink for it’s impossible for us to scroll over the video. Whether it be on Facebook, Twitter, or other social platforms, people simply like the idea of watching funny cute critter videos. The good thing is you won’t have to create any artificial background environment to record such videos. You can do it out of the ordinary; shooting regular videos of cats sleeping or fighting with another pet in the house, critters playing a musical instrument or many others!
You can also do funny animal animation videos if you are good at these things, like Simon’s cat grabbing the limelight, or video of life-like animals’ animation.
2. ASMR-ers
In this pandemic, we have probably done our part of browsing the i’s and t’s of the Internet. So, ASMR isn’t the term that most of us didn’t know. In case you don’t; ASMR is Autonomous Sensory Meridian Response that gives a pleasurable feeling, where the object or action of attaining the peace of mind varies from person to person. On YouTube, the latest ASMR trends relate to some eating videos; it could be a random eating video, like eating prawns of unusual colors and sizes, eating edible soaps, combs, and more, that can intrigue people to click on the video.
Nowadays, most of the South Korean and Japanese YouTubers are ranking at the top in ASMR searches for their unusually calming and cooking eating videos. Does that mean ASMR is more or like a foodie thing to deal with? No!
You can start your ASMR channel on anything and everything! Like the soap cubing and soap cutting ASMR is another top trending YouTube content. What is your ASMR idea?
3. How-To Guides and Tutorials
We all learn following a constant combination of three learning styles: visualization (by seeing), auditory (through hearing), and kinesthetic (by action or doing). Though that’s the basic strategy, most people find at least one of these to be the easiest to follow. Good teachers always offer a mixture of these three to their students.
Though it’s a bit difficult to teach kinesthetically through a video, this is, however, the easiest and most-sought learning process for people who prefer visual cum auditory learning experiences. A well-arranged, HD-quality video encourages viewers to click on it and go through your tutorials from start to end. The rest depends on how you carry out the overall presentation- be a DIY woodworking project, or a website hack, or some other interesting stuff.
Nowadays, people don’t rush to a service center to fix things. Rather, they search out their required tutorial on YouTube, learn it virtually, and get the thing fixed by themselves. Your part is to decide on what topic you want to create your tutorial. Just make sure that it’s in the trending searches on YouTube. Only then your video will get clicks and views, and of course, nobody wants to invest time on anything, especially any such how-to-videos unless it adds to their purpose/benefit. These types of videos get the most views unless they get outdated with time.
4. Product Reviews
This is another YouTube idea that gets most views if things go well with your video content, quality, and presentation. However, this is something you need to do a lot of research and studies before coming up with any such video clip. Let’s take the instance of gadgets, say a mobile; you need to stay updated about the new mobile models, their OS versions, and other internal cum external features with precise knowledge of almost everything. In a nutshell, your content should have some extra information to know which the user will come to your video.
To be a product reviewer, you need to discover the trending searches and what interests the people in that particular item.
YouTube is just like any other social browsing platform from this “review” point of view. Users rush to the channels that they find genuine, where they think of getting accurate pros and cons of the product of their search.
A survey has shown that most consumers first prefer to go through the online review of a dedicated product before making the purchase. People then find it easier to relate the issues and benefits of the products to its online review they went through.
Well, that’s not the end. The list goes on with numerous opportunities as said above. The only thing to make sure is to go with the trend on whatever field you pick, keep your channel active with regular uploads of interesting content every time. Last but not least: going “Live” is the new normal, so make sure to come live on YouTube, occasionally if not regularly. It is a simple gesture of thanking the subscribers for supporting your channel and having a mutual interaction to strengthen the bonding.
